In addition to content payment, advertising

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Mang Mang, the head of operations of Xiaoyushu APP, talked about in a podcast program that new consumer brands (such as Alien Electrolyte Water, Three and a Half Days, etc.) and leading companies in various industries (such as Feishu, Tesla, etc.) They are the main group that opens podcasts. Such brands have a strong need to establish their brand image and hope to convey their brand concepts and organizational culture to users through podcasts.


In addition to content payment, advertising sponsorship and branded podcasts, Xiaoyuesi also promotes commercial cooperation on the content side from the platform level. For example, Xiaoyushu has reached an agreement with QQ Music to simultaneously update the FR Numbers three podcast contents recommended by Xiaoyushu every day on QQ Music, and has also won A good effect. At present, the commercial exploration of Little Universe is still in its infancy.





Although there is no very urgent commercialization task, in the final analysis, the product still needs to create commercial value. Models such as user rewards, membership models, and live broadcasts are waiting for further exploration by Little Universe. Conclusion Overall, Microcosm is a simple, exquisite and healing product. After two years of gradual accumulation, it has established a firm foothold in the Chinese podcast market. It has accumulated a certain amount of resources in terms of creators, users and content, and Microcosm has also made breakthroughs on the road to commercialization.