这些社交媒体趋势将在 2021 年占据主导地位

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新冠疫情迫使许多生活领域放慢脚步，而在其他领域，它则起到了催化剂的作用——特别是在数字化和社交网络的使用方面。更多内容正在各个年龄段发布、评论和分享。 “2021 年社交媒体趋势”研究表明，目前世界上超过一半的人口使用社交媒体，即大约 44.1 亿活跃用户。新冠疫情期间，这一数字增加了 4.53 亿。因此，为来年做好公司/营销人员的定位就显得尤为重要。

这些社交媒体趋势将在来年占据主导地位：


1. 品牌必须学会再次倾听
让
我们从一个对营销人员来说简单但令人不快的事实开始：68% 的社交媒体用户认为公司和品牌的内容无趣。这尤其是因为许多人忽视了社交媒体平台的最初目的：人际关系、相关内容和娱乐。我们一次又一次地看到一些品牌使用社交媒体渠道作为传 柬埔寨电报数据 统的广告渠道，因此却遭到了客户的冷漠。
2021 年，聪明的公司会倾听目标群体的声音，开发吸引他们及其需求的内容。诀窍不是在社交媒体上主导对话，而是成为其中的一部分，并在创造力和个性的正确平衡下平等互动。

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2.社交商务是电子商务的未来
随着 Instagram 上购物帖子的推出，零售商可以更轻松地接触客户并简化他们的购买决策和购买流程。无论如何，71% 的消费者已经在使用社交媒体平台来获取商品和产品的灵感。仅出于这个原因，零售商就有必要扩大商店选择并将其整合到 Instagram 或 Pinterest 上。Instagram提供了一个很好的机会，将在线商店的专业图片与顾客的转发联系起来，这突显了品牌的多样性和真实性。目前pinterest凭借其目录功能、出色的转化分析和针对广告商的动态竞价策略，为德国市场提供了最有前景的功能。

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3. 真诚和勇气会得到奖励
敢于犯错、保持透明、将社会责任置于利润之上的品牌将成为 2021 年的先锋。因为没有什么趋势比包容性、可持续发展和社会正义等话题对客户及其购买决策变得越来越具有决定性更明显了。对于品牌来说，这不仅意味着兜售简单的口头服务，还意味着将这些主题诚实地、长期地融入到他们的企业使命宣言中。

您可以在我们的文章“社会责任和可持续性在鲭鱼传播中的作用”中找到有关此主题的更多信息

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4.故事不会失去受欢迎程度
由于社交媒体内容的泛滥和无休止地滚动的能力，用户的注意力持续时间正在稳步下降。随着Instagram Stories、Snapchat 和 TikTok的日益普及或 Instagram 上 Reels 的推出，新一代（忙碌的）已经习惯于在很短的时间内娱乐或接收有关特定内容的信息。话题。 90% 的人在 Facebook 上观看无声内容。 Instagram 故事的比例至少为 40%。品牌也应该（必须）对这一趋势做出反应并重新思考内容、讲故事或广告。就连B2B平台linkedin也为德国用户推出了故事功能。这为商业网络开辟了新的机会。 XING引入故事格式可能只是时间问题。

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