品牌原型对于当今的营销仍然有意义吗？

rabia741

首先，让我们看看品牌原型能给我们带来什么。每个伟大的品牌都需要一个故事，每个伟大的故事都需要一个强有力的叙述声音。在 Pod，当我们帮助 B2B 品牌决定如何与受众对话时，我们会首先问他们一系列开放式问题。这些可能包括：

你的战略目标是什么？

你想因什么而出名？

您的目标受众的痛点是什么？

是什么让你与众不同？

B2B 企业通常非常擅长回答这些问题。当有机会认真思考和讨论时，他们通常知道自己想说什么，即使他们不知道该怎么说。当他们开始回答这些问题时，他们也会告诉我们更多。他们的品牌个性开始显现出来——在他们描述自己、他们做什么以及为什么这样 法国电报数据 做的方式中变得明显。我们的工作是捕捉这一点，并使其既有凝聚力又引人注目——这就是品牌原型如此有用的地方。通过将所有想法、观点和感受归结为一个（或多个——我们稍后会谈到）强大的身份，品牌拥有了一个基础，可以更好地表达他们的目标、愿景和价值观，并以受众能够理解的方式 讲述他们的品牌故事。

重要的是，选择品牌原型还可以帮助 B2B 企业决定和定义他们不是什么。例如，我们最近帮助一家大型影响力投资组织做到了这一点。他们的旧品牌没有任何原型作品，无意中将他们塑造成了护理者；让受众对他们的期望更符合传统的慈善信托，而不是创新的金融先驱。转向 Explorer 使我们能够重新思考他们的在线营销策略、信息传递和语气，以便潜在客户和投资者能够更好地理解他们。

那么品牌原型是什么？
品牌原型有助于确定品牌的个性。没有“最佳”个性，所有个性都有其标识并具有同等重要性，但它们的执行机制差异很大。

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