Twitter改變規則：要在社群網路上做廣告，你必須進行個人資料驗證

abdur14

作者： 阿斯特麗德‧魯伊斯
行銷4電子商務編輯
和上週五，Twitter宣布對其驗證計劃進行重要變更，這將對該平台的廣告商產生巨大影響。從 4 月 21 日開始，只有那些 經過個人資料驗證的公司和用戶，無論是訂閱 Twitter Blue 還是經過驗證的組織，才能夠在平台內展示廣告。


Twitter 透過發送給客戶的電子郵件宣布了這項措施，並告知他們這項決定「符合Twitter 更廣 臨時信箱 泛的驗證策略」。該計劃自 Elon Musk 加入公司以來一直在實施，其目標是“提高 Twitter 內容的品質並優化用戶和廣告商的體驗。”除此之外，該公司還強調其減少欺詐帳戶和機器人的承諾和努力，因此“訂閱任何這些服務都意味著您已被 Twitter 驗證為真實的個人和/或公司。”

社群媒體大師馬特·納瓦拉 (Matt Navarra)在他的官方 Twitter 帳戶上發布了該公司發送給他的完整電子郵件。



同樣，似乎也有一個例外，因為社群網路不想一次失去所有廣告商以及隨之而來的收入。只有該平台的頂級廣告商，即那些每月 Twitter 廣告支出達到 1,000 美元的廣告商，才能獲得免費的官方黃金驗證徽章，這讓他們知道自己是官方商業帳戶，並免除他們支付印章費用。

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