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Renowned marketing expert, philip kotler defines brand positioning as the act or activity of designing a company's offering and image to occupy a special place in the minds of the target market. In other words, brand positioning describes how a brand is different from its competitors and where, or how, the brand is located in the minds of customers.“brand positioning describes how a brand is different from its competitors and where, or how, the brand is located in the minds of customers”.Simply put, brand positioning is the process of positioning your brand in the minds of your customers. Brand positioning is also referred to as positioning strategy, brand strategy or brand positioning statement. Brand positioning strategy involves forming brand associations in the minds of customers to make them perceive the brand in a certain way.
The idea is to identify and attempt to “own” a marketing niche for a brand, product or service using various strategies including pricing, promotion, distribution, packaging and competition. The goal is especially if not to create a unique impression Brazil Email List in the minds of customers so that customers associate something specific and desired with your brand that is different from what is already on the market.It is better if the company or brand management takes a smart and visionary approach that can positively influence brand positioning in the eyes of its target customers. The next question is what is the brand positioning strategy process like ? For that, make sure you identify the uniqueness of your brand and determine what sets you apart from your competitors first. Furthermore, there are seven (7) steps to effectively clarify your position in the market. Determine how your brand is currently positioning itself.
Identify your direct competitors understand how each competitor is positioning their brandcompare your position with your competitors to identify what's unique about you develop distinct, value-based positioning ideas buat brand positioning statementtest the effectiveness of your brand positioning statementpositioning statementoften times, the positioning statement is misguided by the company's slogan or tagline. Even though the positioning statement is actually used for internal use to guide your marketing decisions and business operations. The existence of this positioning statement will help you make important decisions that affect customer perceptions of your brand. A positioning statement is different from a company slogan or tagline. In addition, a smart and well-crafted positioning statement is a powerful tool for focus and clarity in your marketing strategy, advertising campaigns and promotion tactics.
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发表于 2023-7-10 16:56:27