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How do they affect search marketers and the broader search landscape? We turned to some experts for their advice. Giving Google a boost in the product search race I believe this announcement means that Google has realized that it is losing in the race to become the number one destination for product search – where consumers go to research products and make purchases online. And while it announces that its Google Shopping product listings are free in order to help small retailers caught up in the COVID-19 crisis, Google must also have its eye on the likely e-commerce boom that will occur as "locked down.
Consumers are forced to shop online rather than going to physical stores. Ultimately, Google Shopping has become a fairly lightweight product search engine and e-commerce marketplace. Currently, Amazon and eBay are the dominant Canada Email List players in this space. In fact, it's unclear if Google Shopping is even number three in the United States, where it also competes with Walmart and niche marketplaces like Etsy for product search traffic. In most of its other key markets such as general web search, video search, maps, and local search, Google is still number one. And that's a great position to take before you start monetizing a service.
With Google Shopping, I think they're introducing free product listings to try to retain and grow their market share. Many other Google services are free – something the company often does to capture market share. I also believe that Amazon's current positive run in the stock markets is an important factor. It seems analysts and investors find KPIs like “number of sellers” or “number of SKUs” in a market much easier to understand than the obscure patents Google holds in areas like processing. natural language or similar. Leveling the playing field for small businesses John Earnshaw, Chief Product Evangelist at Pi Datametric.
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发表于 2023-7-13 14:52:38