|
Lifecycle email marketing programmes should play a prominent part in any email marketers strategy. But what are the benefits and where do you begin? We’ve taken a look at the key programmes to implement within your email marketing lifecycle and listed them below to help you.
Lifecycle email marketing programmes are automated and targeted emails designed to reach your customer at different stages of their online journey, whether that be welcome emails for new customers or discount emails for customers who have been inactive for a while. Lifecycle emails are one of the best ways to keep in regular contact with your customers.
Due to their targeted nature, lifecycle emails are very effective and a crucial asset to your marketing plan. A simple win back programme, offering discounts to customers who haven’t ordered for over a year, can result in transactions and improve overall customer satisfaction – killing two birds with one stone!
Some benefits however are not so obvious and C Level Executive List measurable. Having a loyalty programme in place will not lead to immediate revenue. Therefore creating a welcome or nurture programme targeted at getting your customers to signup at a certain point (just before a purchase when they are still engaged) will help lead to longer term benefits.
All emails can have long term benefits, however, talking to your customers at the right time, with the right message and content creates an expectation that your emails are worth reading so a boost will be seen across the board.
| 
发表于 2023-7-13 17:51:18