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There you will also find information about our special projects that were launched and implemented in 2022, and, of course, research. Here are some more interesting materials about how and why we changed the positioning of the group, published in external media: Nazira Oparina, Vice President of iConText Group, gave an interview to CX World Awards and told how we turned from a back office into a business management center . Yulia Shelygina, Marketing Communications Director of iConText Group, and Vyacheslav Zolotarev, HR Director of iConText Group, took part in the recording of the podcast "Marketing and Reality": they talked about the positioning of the group and optimization of the agencies' operations.
Events iConText Group speakers regularly participate in events, speak at conferences B2C Email Lead and forums to broadcast the company's expertise to the business community. So, in 2022, Yulia Shelygina, Marketing Communications Director of iConText Group, participated in the forum “The Future of Managerial Professions. Top manager: 360° view”, which is organized by the Association of Managers of Russia, with a report on the topic “Perception of a company's brand through personality”. We also recently took part in the Creative Industries.
New trajectories of higher education" in the direction of "Marketing and Advertising", organized by the Federal State Budgetary Institution "Roskulttsentr" together with ANO "Creative Economy" with the support of the Administration of the President of the Russian Federation and the Ministry of Science and Higher Education of the Russian Federation. And this year we launched our own Mind Hub project . This is a cycle of offline events of various formats (conferences, trainings, master classes, informal meetings) aimed at strengthening the status of iConText Grpup as a business management center.
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发表于 2023-7-19 01:31:56