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Did you know that global digital advertising spend is expected to reach almost half a trillion dollars by 2026? That means that, in 2025, you'll want to make sure online advertising is part of your business's marketing strategy. Pay-per-click (PPC) advertising strategies are great for reaching people online and getting your products and services in front of them to boost revenue.
To maximize your results from your PPC campaigns, check out this list of nine PPC trends to follow for 2025:
AI-powered ad creation and optimization
Emphasis on Microsoft Ads
Smart Bidding for a better ROI
Using first-party data for precise targeting
Voice search optimization
Video ads gaining steam
Maximizing reach with omnichannel campaigns
Innovative ad formats
Evolving search landscapes
If you want to learn more about these PPC marketing trends, keep reading!
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1. AI-powered ad creation and optimization
As artificial intelligence (AI) technology continues to evolve, so too do its capabilities and applications to different aspects of digital marketing, and that includes PPC! One of the top PPC trends to look for in the coming year is the China Phone Number Data use of AI tools to create ads and further optimize campaigns.
Google Ads and Microsoft both offer AI tools for image creation and bid optimization. Your AI use isn't limited to what's included in ad platforms, either — advertisers and businesses are leveraging AI platforms to speed up campaign optimization processes, from keyword research to identifying new search opportunities.
Expert insights fromwebfx logo
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Rebekah L.
Senior Paid Search Results Lead
"The use of AI continues to grow in popularity, whether that's using AI to speed up optimization processes or leaning into the AI provided by ad platforms to improve performance. Our team uses TeamAI to get starter lists of negative keywords when launching new campaigns to help avoid wasted spend on low-quality searches from launch."
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