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People have with social media are actually easily solved by one of the oldest and more efficient marketing channels. Yes, email. Let’s take a look at them, shall we? Why email is every publisher’s hero So what makes email the best option for driving traffic to your content as a publisher? Email is direct. One of the weaknesses of social media is that as much as you can try and target an audience, your message.
Won’t go directly to your customers. It simply goes into their rather crowded USA Email List feeds where it can be easily missed. An email, on the other hand, lands directly into your customer’s inbox where chances of it being seen, opened, and read are quite high. Email is personal. As much as you can tailor your social media posts to relate to your target audience.
It’s not easy to personalize your message to the degree that you can with email. Email affords you the ability to create highly personalized messages that compel the reader to engage with and take action. In fact, data suggests that emails with personalized subject lines have a 26% higher open rate than those that aren’t personalized.
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