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Sponsored Posts on Another Site Your Imagery Press Mentions Ppc Advertising Your Video Content Positive Review Display Ads Webinars Social Media Actions Youtube Ads Podcasts Customer Experience Social Media Ads Other Own Content Other Content Won Other Paid Content Once You've Created This Overview, You'll Be Able to See at a Glance What's Already Working for Your Business and Therefore What You Have Immediately at Your Disposal for Your Online Marketing Strategy. Importantly, This Overview Will Also Help Inform You What Other Material You May Need to Create to Meet Your Goals and .

Success Criteria. The Online Marketing Strategy You Develop May Include Elements of One, Two, or All Three Channels. Again, Your Objective(S) Will Inform Which Combination is Best Suited for Your Strategy. 5: Evaluate and Refine Your Own Media Business Email List Plan as We Mentioned Earlier, This is the Content That You Have Created, Own, and Have Complete Control Over. It is the Heart of Your Digital Marketing, and It is This That Will Drive the Conversions Necessary for You to Meet Your Goals. Find Out What Content From This Existing Content Will Help You Achieve These Goals. Focus Here: Really Pay Attention to What This Content Offers and How It Can Be Used to .



Achieve Your Goals. Not All Content Will Be Relevant, While Other Content Can Easily Be Repurposed for Other Uses. The Most Effective Way to Do This is by Taking a Simple Three-step Approach: Rate and Rank the Usefulness of the Available Content in Relation to Your Goals . This Way, You Can Establish What Works and What Fails. Using Your Personas to Identify Gaps in the Available Content, Find Out What's Missing. Make a Prioritized Content Plan to Fill These Gaps (Including Why You're Creating the Content). For the Strategy to Be Meaningful and Measurable, You Must Include Budget Information in This Plan. 6: Evaluate and Refine Your Earned Media Plan Use Tools Like Google Analytics and the Reporting Tools Within Marketingplatform to Examine Where Your Traffic is Coming From and, as .