So if reciprocity doesn’t close the deal what is the value

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And therefore it might not close the deal.  Simply, you’ll like that seller more than before and this triggers the principle of liking (which helps more with closing). Combining different techniques is more effective than using just one at the time So, the lesson here is that these principles taken in isolation won’t work as effectively as combining them, it’s when you use them together as a strategy that you’ll start to see the magic coming together. Michael Aragon, Head of Marketing at RTY Art, puts it very clearly: “Sometimes you have to use multiple techniques at once.


” Gianpaolo Lorusso: “It is easier to say what happened when I failed to apply them correctly: low sales.” Valentina Pacitti, Freelance South Africa Phone Number List Copywriter, former at SEMRush: “you can combine together various techniques to achieve your goal” Authority building with history Whether you run a company or not, whether you have a product to sell or not, you might want to become an authority in your niche. This can be achieved also using persuasion: Navah Hopkins, Director of Paid Media: “Combining “authority” and “likability” is the heart of influencer marketing.” “Personifying a brand and treating every interaction with customers/community as a chance to help your friends, the sale becomes a helping exchange instead of an annoying one.


” Rand Fishkin: “Authority – when I see folks I admire and respect, I want to buy from them” Steven Whitaker, Senior Data Analyst: “I had realised that I was mostly likely to trust the opinions of the people or companies that I myself follow on social media when they applied a consistent and authoritative approach to their posts and online presence. As such, I sought to incorporate that into my own approach.” Anonymous respondent: “if you want to be seen as an authority, you need to build that profile so that people instantly recognise you as an expert.