下载电子书 数字营销有何变化

shahrear147

您可能听说过有关  的新闻，特别是决定用户公告板上出现的新闻的算法的变化。与迄今为止发生的情况相比，社交网络的订阅者将开始看到一系列不同的内容。 但这对于  数字营销领域意味着什么？ 我们将在下几行中讨论它，深入研究以下主题： 内容质量的权重 如何编写产生互动的内容 如何评估您的内容 现在做什么？ 根据首席执行官马克·扎克伯格的声明， 的目标是展示越来越多来自朋友和家人的内容，而不是来自公司的内容，即使是有赞助的。

该算法还倾向于显示与热门帖子（就浏览量或点赞数而言）相比产生更多互动（评论）但不会引发争论的帖子。 因此，来自  官方页面的视频、新闻和其他类型的内容的相关性将低于朋友和家人发布的内容。因此，帖子上的评论数量将比收到的“点赞”数量更多，并且这些评论的长  中东手机号码清单 度也有其权重，因为这意味着一个人花时间写这些评论。新闻和视频将继续出现在公告板上，但决定它们传播的将是分享它们的联系人数量，而不是它们的普遍受欢迎程度。 毫无疑问， 团队意识到营销在会员留言板上占据主导地位，导致人们放弃这个社交网络，正是因为人们无法再找到这个问题的答案：我的朋友在做什么？ 即使点击，出现的广告（基于搜索和交互）也不会被实际被赞助内容打断的用户请求，至少不会直接请求。





但是，对于那些像许多公司一样投资数字营销并因此将  添加到其寻找新潜在客户和客户的战略中的公司来说，会发生什么呢？ ？ 显然，即使  领导者很快宣布广告插入不会发生任何变化，最近的算法更新对数字营销活动的影响仍有待评估。专家预测，由于纳入赞助的机会较少，赞助率将会上升。 如果我们考虑到用户在  上花费的时间越来越少以及帖子的自然浏览量正在减少这一事实，我们可以说情况并不完全令人欣慰。 公司需要集中精力，让赞助内容对目标受众来说更有趣、更有吸引力。

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