您应该确保它既对搜索引擎友好又对

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一旦您的网站被标记，您就可以开始创建受众。受众是具有相似行为的人群。例如，您可以创建转化访问者的受众群体：完成销售或到达“感谢您注册”页面的人。

想想您的客户以及他们的行为。购买者通常会在购买前浏览您网站上的多个页面吗？他们在您的网站上停留了很长时间吗？您希望他们访问哪些关键页面？为每种行为创建受众。

要创建受众群体，请点击共享库中“受众群体”部分中的“+再营销列表”。你会看到一个像这样的对话框：



例如，如果您想创建访问过您的产品页面的用户列表，您可以在“访问具有以下任何内容的页面的用户”部分中指定该列表。例如，您可以输入“/products”；如果您只有一个产品页面，请使用完整的 URL。

仔细考虑您的会员期限。这是用户在再营销受众群体中停留的时间，天数应与您的购买周期的长度相对应。如果用户通常在一周内购买，您可能需要将会员期限设置为 7 天。如果您的购买周期较长，您可能想要 90 天甚至更长 – 上限为 180 天。

不要让人们在再营销受众群体中停留的时间超过必要的时间——您不想因为向用户推送他们不再需要的产品而惹恼他们。

使用再营销

设置受众群体后，您可以将它们用作 AdWords 广告系列中的定位标准。

要使用在 Google 展示广告网络中展示广告的再营销，请在 Adwords 中创建仅限展示广告网络的广告系列。

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