我们看到营销和创意团队在大规模设计

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根据Forrester Consulting代表 Celtra 的调查，70% 的营销人员花在创建数字广告内容上的时间超出了他们的意愿。但受访者指出，自动化创意制作将在未来五年对广告创意设计产生重大影响，其中影响最大的是： 广告活动数量 (84%) 提高流程/工作流程效率 (83%) 提高创意相关性 (82%) 提高创意质量（79%） 什么是创意管理平台？ 创意管理平台 ( CMP ) 将营销和广告专业人士使用的各种展示广告工具整合到一个基于云的紧密结合的平台中。这些工具包括能够批量制作动态创意、跨渠道发布以及营销数据收集和分析的广告设计构建器。

G2，创意管理平台 塞尔特拉 Celtra是一款用于创建、协作和扩展数字广告的 CMP。创意、媒体、营销 求职人数数据 和代理团队可以在一个地方将活动和动态创意从全球工具包扩展到本地媒体。因此，品牌可以缩短生产时间并大大减少错误。 总的来说、制作和发起营销活动时举步维艰。营销人员和创意运营团队正在积极寻找软件来提高流程效率、工作流程、规模和输出的相关性。 Mihael Mikek，Celtra 创始人兼首席执行官 虽然品牌正在努力跟上当今营销和广告的创意需求，但数据还揭示了许多解决方案，这些解决方案将积极填补其当前流程中的空白，并服务于现有方法未覆盖的领域。在考虑最能支持数字广告内容的创建和扩展的功能时，受访者希望： 用于跟踪生产、运营和绩效的紧密结合的平台 (42%) 根据数据进行调整的创意内容 (35%) 内置指标/测试 (33%) 跨平台和渠道的一键创意分发 (32%) 多渠道数字创意的端到端工作流程 (30%) Celtra 的主要功能包括： 创造——输出动态设计和数据驱动的创意。该平台基于云，用于实时创意制作。动态创意广告制作者和视频制作者拥有原生的交互式体验。内置具有质量保证 ( QA ) 功能的模板构建和管理。




管理它– 通过基于云的集中平台完全控制您的数字创意制作和运营流程。广告设计过程中包含具有设置和预览功能的可视化协作工具。创意资产可移植性可跨产品和格式实现。可跨媒体和社交平台进行分发，并具有可扩展的活动工作流程管理和与广告技术堆栈的完整平台集成。 衡量——跨渠道聚合创意数据，为创意团队带来绩效数据，并向媒体团队提供创意数据。该平台具有标准显示和视频指标、报告生成器以及通过仪表板进行的可视化。还有用于集成性能结果的批量导出或报告 API。 从扩展数字广告内容到全球工具包、绩效创意，以及构建和激活优质广告套件，广告商和媒体公司都可以使用 Celtra 的创意自动化解决方案来完成这一切。 立即预订 Celtra 演示！ 道格拉斯·卡尔 道格拉斯·卡尔 Douglas Karr 是 Martech Zone 创始人兼 DK 新媒体首席执行官。道格拉斯帮助了数十家成功的 MarTech 初创公司，协助进行了超过 50 亿美元的 MarTech 收购和投资尽职调查，并继续协助公司实施和自动化其销售和营销策略。道格拉斯是国际公认的数字化转型和 MarTech 专家和演讲者。道格拉斯还是一本傻瓜指南和一本商业领导力书籍的出版作者。

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