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In addition, well-written content that answers consumer questions will help you build trust with your audience and nudge them along the sales funnel. Therefore, content is key for increasing both traffic and conversions.
Hiring copywriters to write content for you can be quite expensive, but if Phone Number List you teach yourself how to write SEO content, you could boost traffic in a more cost-effective way. This is a great money-saving tip for small businesses in particular.
Once you’ve created your on-site content, building backlinks can help more people discover your site and also increase the authority of your web pages. A backlink is a link on another website that leads to one of your web pages, which means that if a potential customer is on another website, they could discover your site by following one of these links.
The best backlinks are those on relevant, high-authority websites. Relevant websites will direct consumers to your site who are already interested in what you have to offer, and links from high-authority sites can make Google trust your business more and increase your rankings in the SERPs.
To get more backlinks, you need an effective link-building strategy. This doesn’t have to be expensive, as strategies like linking to other relevant sites (and hopefully getting a link in return) and creating informative content that other people want to share can be either free or very inexpensive. Guest blogging can also be a great strategy - simply ask other website owners if you can create a post on their site with a link back to yours.
Having plenty of links to your website is essential for boosting online traffic. In addition to gaining backlinks on other websites, another strategy is to share links to your website on social media. An active social media presence across relevant platforms is hugely beneficial when you want to attract new customers.
Sharing links to your new content on social media is a great way to get more eyes on your pages, especially if you write about current and trending topics (as long as they’re relevant to your niche). Best of all, this is a completely free marketing strategy that any business can use.
As well as posting, you should also aim to engage with your target audience in comments sections. Potential customers could ask further questions below one of your posts, so answering them promptly and professionally is a fantastic opportunity to build trust and create a stronger connection.
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