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Social Media Tracker 's comparison feature helps answer these questions. For example, in the "Comparison to Competitors" report below, we can see that Mattress Firm has significantly increased its presence on Facebook, which suggests that it may have identified growth opportunities on this platform.
As a growth platform.
In general, we can see that all competitors have increased their audience on Instagram. As competitors of these companies, it's safe to say that strengthening your presence on Instagram should be an immediate priority.
You can also compare specific trends , such as engagement levels over a Country Email List specific period. For example, we can see below that Mattress Firm saw a huge increase in engagement during the holiday season, although posting activity did not increase.
It might be worth taking a closer look at how Mattress Firm achieved this, especially if you're planning your seasonal campaigns.
These reports give you a benchmark to evaluate outputs and results , as well as giving you a much clearer idea of where you might need to improve or focus more resources.
Save time and spend less
As already mentioned, you can get all these reports for free , and save a lot of time in the process of analyzing your competitors. You'll gain valuable insights into your competitors' social media activities, ensuring you're always one step ahead.
With Social Media Tracker you can also receive regular updates on your competitors' behavior by setting up your report only once. Simply click on "Settings" in the top right corner of the dashboard and select the "Email reports" tab to configure everything.
Armed with all these tips and insights, you can start conducting your own competitor analysis and lay the foundation for an effective and targeted social media strategy.
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发表于 2023-12-2 12:57:12