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What areas should be included? What is the purpose of my social media activities? Determining the reason why you intend to undertake specific digital activities is crucial here. Think about what you really want to achieve on social media? Are you planning to build recognition of your organization among a specific group of specialists? Do you want to use social channels to build relationships with current employees.
Or maybe the main goal is to use social media to efficiently implement recruitment marketing? The answers to these questions will help you better understand the purpose of your brand's presence on social media. Who is to be the recipient C Level Contact List of my messages in the area of Employer Branding? If you have already determined what goals you want to achieve, it is time to define the recipients of your messages.
In the case of employer branding, these are most often potential candidates as well as current employees of your company, but are they the only ones? Your brand's social channels can also be followed by former employees who are considering returning to the organization. When determining the target group, a good practice is to describe the so-called PERSON, in the case of Employer Branding - potential job candidates to whom you will direct your communication.
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发表于 2023-12-4 14:28:45