Outbound Marketing vs. Inbound Marketing

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We partially compared them in the previous section, but it would be more useful to discuss them one by one in this section. Outbound marketing can be defined as a brand trying to reach people in its target audience to find out whether they are interested in the brand's products. The people reached are not potential customers. On the other hand, inbound marketing can be expressed as ensuring that your target audience is aware of you by increasing brand awareness through content and social media. For outbound marketing, company employees need to make a serious effort. In addition, this method aggravates the economic aspect of the work. As a result, we often observe that the desired customer potential cannot be created. According to the "State of Inbound" report published by Hubspot in 2017, approximately 70% of brands use inbound marketing methods. 79% of brands using inbound marketing methods report that they achieved significant conversions thanks to blog content and 77% thanks to social media content that benefits their target audience.

When we consider the research data and examples, we see that Inbound marketing methods are more effective Inbound Marketing During COVID-19 COVID-19 has profoundly impacted both our personal and professional lives. In this period, which significantly affects the marketing Country Email List ecosystem, we witness that many brands are trying to resist the "storm" with different methods. Undoubtedly, when everything goes well, it will be easier to understand how important marketing is. post coronavirus marketing Instead of panicking during this period, Albert Einstein said, "In the middle of every difficulty lies an opportunity." We should remember this phrase often. With increasing isolation, people are seriously turning to online channels. At this point, it is obvious that inbound marketing is indispensable.





The best move is to develop a marketing strategy with more emphasis on empathy, while keeping the methodology the same. You need to listen to your target audience and develop a communication method that will solve their problems and help them. By building a sense of trust with your same target audience, it is very likely that people who have financial problems will choose your brand once the situation returns to normal. A properly planned SEO strategy not only makes your brand more visible, but also highlights the content you produce, thus ensuring the most effective communication and solution-oriented approach we mentioned above. It may be one of the major building blocks. Let's also not forget social media, which helps distribute your content to your target audience as quickly as possible. Especially during this period, as people isolate themselves, the decrease in the effectiveness of traditional marketing methods and the strengthening of online channels can enable you to reach people you have never reached or heard from before.