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Today's customers are generally more sensitive and gather information about sustainability before purchasing a product or service. They Even at a working level, they are more inclined to choose a company that is attentive to environmental and social issues and actively participate in the implementation of sustainable policies. In this context, it is important that companies develop and monitor the sustainability of their processes and products.
As well as their social sustainability, and communicate this openly to both employees and consumers. This allows organizations to raise their sustainability profile which could help them attract new talent and increase sales. of Job Function Email List consumers is perhaps the biggest challenge for a brand. One of the most valuable tools offered by digital marketing to connect with your potential customers is brand storytelling.
It is a very powerful communication method capable of creating a deep bond between your brand and the public, generating empathy and arousing positive emotions. Brand Storytelling-IT-Capterra-Header What is brand storytelling? The term is composed of two English words: story and telling . That is, tell a story. Storytelling is a form of communication that has ancient origins: it arises from the art of narration, first in oral and subsequently written form.
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发表于 2023-12-18 13:35:49