|
|
The marketing agency that turns data into value.In the field of SEO, the art of search engine optimization, the meta description is an often underestimated element that continues to generate many questions: what is the ideal length of this HTML attribute? Must it contain the keyword used to optimize the web page? Is it a ranking factor? Although Google has officially clarified that the meta description is not a ranking factor , i.e. it does not affect the position of web pages in the SERP, it is certain that this element can make the difference when it comes to increasing the click-through rate and, consequently , the authority of a page. As an indirect ranking factor, the meta description is still key to On-Page SEO today.
Together with the title tag, this description is in fact one of the elements that appears on the search engine results page and, if well written, pushes users to click. In short, a short, captivating and relevant meta description , capable of Bahrain Telemarketing Data demonstrating to users that the content of the page will respond perfectly to their search intent, can be a very valuable factor in increasing the number of organic visits to the website . In this article we will delve into what the meta description is, how to write it and what its primary purpose is. Meta description: what is it?
The meta description (in Italian known as meta description) is an HTML attribute or tag , typically composed of one or a maximum of two sentences, which provides a brief summary of the contents of a web page . On the search engine results page, where it can be seen, it represents that portion of descriptive text that is positioned directly below the title tag . This synthetic snippet naturally plays a key role in presenting the theme of the page in question and, precisely for this reason, it must constitute a relevant and captivating presentation, capable of persuading the user that the content is not only relevant, but the most suitable for responding to your research needs. According to what Google itself states ( here ), snippets are not always the result of the meta description tag handwritten by the author of the content, as the search engine can decide to create and use one from scratch , as we will see further on. What is it for? The meta description, which as we have seen appears under the title of a web page in SERP search results, plays a fundamental role in providing users with an accurate summary of the content of a web page. However, simply saying that the meta description serves to describe and summarize the theme of a web page would certainly be reductive.
|
|
发表于 2024-2-14 14:35:22