|
orcatalog and since then, it has continued to develop in this area, offering increasingly more creative and useful options to gain customer loyalty. One of the most useful tools created in recent years has been an app called “ IKEA Place ” that helps people who want to buy a product know if it will fit in the area where they want to place it or if it will look good with the rest of the decoration. . The App opens your phone's camera, measures the space and allows you to select the furniture you prefer to see how it will look. The application has achieved more than
100 thousand downloads and makes Costa Rica Telemarketing Data purchases easier for customers. 3. Coca-Cola Coca Cola has had many examples of content marketingIf we say “uncover happiness”, you probably know what brand we are talking about without having to mention the name. Coca-Cola, through its campaigns, has managed to insert itself into the minds of both its consumers and those who are not. And, even if you don't like their products, their brand does. Its strategy has been for many years to focus on the brand as synonymous with good times, with family, friends, etc.
They stand out for the use of their website, which they themselves call a “digital magazine” since, rather than focusing on the products themselves, they focus on the content ; This has a total of 1.2 million followers. If we could choose one of their many successful campaigns, we would choose the “Share a Coke,” or as it is more commonly known, the names on cans campaign. This campaign began in Australia and New Zealand, although its great success led many countries to adopt it, with the brand even getting publicity from celebrities on its own initiative. 4. “We have to see each other more” that Ruavieja carried out in 2018 and which, to this day, continues to generate emotions and help people become aware of the things that really matter.
|
|