But perhaps it has not yet been fully understood that

papryakter017

If these are the premises - the issue is not at all limited to Google Analytics, which has only been taken as a "scapegoat" for all this. And I'm thinking of Facebook Pixel , Linkedin Insight Tag, heat map analysis tools (HotJar, Smartlook) just to mention the tracking tools. These tools work exactly like Analytics, and send the exact same data sent to Analytics to servers of US companies, and sometimes even more. Therefore, according to this current interpretation, all these tools should also be removed. Shall we expand the reasoning further, following this principle? Stripe , which you may use to process your guests' payments, stores personal data on servers in the United States.
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Google Drive and Dropox that you perhaps use to share some files containing user information with your staff are saved on servers of US companies. Mailchimp , which you may use to send newsletters, stores personal data of your users in the USA. Non-European CRMs Panama Telemarketing Data that you use to store your guest data. Gmail , the email tool with which you are probably reading this email, stores data on US servers. Your site which perhaps is hosted on US servers , or uses a CDN, which by its nature is distributed on various servers around the world. Many tools for the world of hospitality ( RMS, PMS, Channel Manager, CRM ) work in the cloud on servers owned by Amazon, Microsoft and Google, all US companies.



You understand well that there is no end to the examples we can give. In reality, a very large part of the tools, instruments and platforms that everyone usually uses are in fact owned by companies based in the United States. I perfectly understand the rationale of the rule, the USA often tends to be intrusive in the analysis of citizens' data, but let's also include company data at this point. The EU is right to defend the rights of European citizens , but it cannot impose a sort of technological autoarchy on millions of companies, in which everything that is not European cannot be used. Today, in 2022, with the world as interconnected as the current one? It seems crazy to me.