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本帖最后由 mdjalhok19 于 2024-2-14 19:42 编辑
A properly executed content structure will produce an unlimited amount of content in a systematic and consistent manner. Start with 5-8 macro categories, break them down into 3-5 micro categories, and then you’ll create 5-10 content series (think of them like short-lived Netflix shows). A content series is a single set of information based on a central piece of content called a "pillar." Pillar Piece is a long-form article, video or podcast. The information in the primary snippet will be used to create supporting snippets in the form of short-form articles, videos and podcasts, in addition to quote graphics, banners, infographics, GIFs and other media types that will ultimately be used through other marketing methods such as electronic
You'll combine the information and results from Phases 1 and 2 to create a content Belgium Telemarketing Data plan (we call it a content blueprint).Phase Three: Production Production is the third phase of the content development and evaluation framework. The third stage is production. Production is the act of sourcing, collecting, optimizing, and publishing content specified in the content blueprint. A content blueprint will drive the creation of a content production plan that will define when new content will be released and consider the resources needed to source, collect, optimize and publish the content itself. After and during Phase 3, you will create content performance reports to determine the best categories, pillars, and types of supporting sections to consider when starting a new knowledge phase. As you can see, this is a process that repeats itself.
Each revolution in this process will depend on your business and goals, but the overall effect will be the same for every business that follows this process...a consistent flow of content that adds value to your brand. How to Execute a Content Development and Evaluation Strategy If all this terminology and process sounds complicated, don’t worry! They're much simpler than they seem, and the initial perception of complexity will eventually seem both simple and obvious... assuming you complete the new Content Marketing Mastery certification. The Content Marketing Mastery Certification has been updated for 2022. It includes everything you need to execute your content development and evaluation strategy, plus expert content production advice from Julia McCoy for written content,
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发表于 2024-2-14 18:07:34