Title and meta description

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Example of meta description in Google Tips from marketers: Be unique! Meta descriptions must be unique for each page of your website. Speak to users To attract the attention of internet users, it is advisable to address them directly, in the second person singular or plural, depending on your brand's personality. Use keywords We can't say it enough: think about keywords! They are the basis of all research! Put yourself in your target's shoes and try to include the keywords they type. Give a global vision Add information about your content that will be complementary to your Title, without giving the entire answer to the request (beware of the zero click trend!). Arouse curiosity Leave room for mystery and arouse the curiosity of internet users.
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Provide elements related to your content and what it will offer your potential user, such as surprise, access to secret, unique or magical knowledge. Example of a meta description that arouses curiosity: Add Numbers Numbers not only quantify a topic, but often draw Cayman Islands Telemarketing Data attention to it, whether it's a surprising fact, a demographic, a price, etc. Call to action Calls to action consist of the use of action verbs: discover, learn, offer, improve, buy, find, etc. Insert punctuation in the meta-description Punctuation will make the reader calmer while reading. If you are more readable, you will improve the search experience of internet users. Highlight your assets In order for a user to click on your result and not your competitor's, you must provide added value.





Stand out from the crowd! Example of a good meta description Optimize the The famous Google Search Console is an information-rich tool that can help you identify which optimizations you need to make. Completely free, Google Search Console gives you access to information about your website's performance. Use it! Among other things, you will be able to find out which keywords you appear on and then optimize the famous Title tags and meta descriptions based on them. Furthermore, you will be able to have a detailed view of your pages and their performance based on certain KPIs, the ones we are interested in are: impressions and clicks. The easiest way to do this is to sort the URLs in descending order based on the number of impressions.