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So if you know you’ll sell more copies on Amazon at a lower return, that’s okay. You can (and should) still sell on social media and your own website to those dedicated buyers who want to support you. And when you do, your profit margin will be that much better! Pricing To Sell on Social Media Okay, I will make this quick. Here’s the breakdown of pricing for selling your print-on-demand book with Lulu Direct (which we’ll get into ) and Amazon. I’m using a 200-page, US Trade paperback for this example. Lulu Amazon Print Cost $5.54 $3.25 Retail Price $14.99 $14.99 Revenue $9.45 (100%) $7.04 (60%) Shipping $3.99 $5.99 Reader Pays $18.98 $20.98 This assumes the buyer isn’t using Amazon Prime for free shipping,
which would make the Amazon version more affordable for the reader. But you Somalia Email List still earn $2.41 more per sale when you keep all the revenue. That means you can sell on social media and compete with Amazon pricing—a key factor when you think about the many benefits of selling to your readers on your terms and not a retailer’s. Social Selling Logistics Okay, so how do you sell your book through social media? It’s surprisingly easy! And with Lulu Direct for Shopify, it’s gotten even easier recently.
With the introduction of Facebook Shops and the integration with Shopify, you can build a unique store on social media platforms. The first step is to finish your book and create an interior and cover file built to Lulu’s specifications. Then add the Lulu Direct app to your Shopify account and upload your book there. Finally, you add Facebook Shops to your Shopify account and you can create your own social media storefront! Facebook Shops and Shopify A year ago, if I wanted to talk about social selling techniques, I’d be getting into ways your posts might prompt users to click through.
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发表于 2024-2-17 13:35:24