Owned media, Twitter...We asked Mr.

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When a company disseminates information through owned media, how should it decide which messages to send and who to write? We spoke with Riki Kutsuya, representative director of Beige Co., Ltd., an advisor to Nile who specializes in BtoB marketing and actively works on disseminating information.Contents of this articleBeige Co., Ltd. is conscious of ``conveying our company's values'' and ``being fair to customers'' when disseminating information.

Information on the content production systems of Bayge Co., Ltd. and Nile phone number list Co., Ltd., specific procedures for writing articles, article list, etc.Hints to finding a corporate philosophy that will form the core of information dissemination can be found in an employee's sense of discomfort with the industry and work attitude.\ Delivering the latest web marketing information! Click here to register for free e-mail newsletter/table of contentsMeeting a customer whose values ​​do not match yours is a marketing failure.I would rather be fair to customers than to judge the industry's appearance.What a company should do when disseminating information is "supporting people who want to write"How to find your corporate philosophyPeople don't move just because there are consequences.Meeting a customer whose values ​​do not match yours is a marketing failure.--Besides Baigie's own media `` Knowledge/baigie '', the staff regularly updates `` Baigie's Daily Report ''.




I'm sure there are many inquiries from companies that read the article, but if you disseminate information widely, many companies with whom you don't share the same values ​​will also find out, and as a result, you won't have to worry about increasing the cost of inquiries and sales persuasion. Or? In that case, what approach would you take?Mr. Tsukutani: This is what we are talking about in the first place... At Beige, we believe that our marketing is failing when we receive many approaches from companies that do not share our values.The acts of ``changing your values'' and ``creating new values'' are extremely difficult. I think it's almost impossible to persuade people whose values ​​don't align with yours. Instead, we believe we should focus on marketing to find customers who share our values.