Zuckerberg boosts Facebook Live with new features during the coronavirus crisis

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Zuckerberg boosts Facebook Live with new features during the coronavirus crisis
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One of the tangible effects of the quarantine has been reflected in an increase in the use of social networks. Facebook reported a few days ago the record levels of demand it has seen in its messaging services, with a 50% increase in the use of Messenger and WhatsApp, while live video on Messenger showed an incredible 70% increase, while Facebook Live has seen a 50% increase in visits in the United States since last January.


During quarantine, social and messaging networks unite users
Of course, this increase makes a lot of sense: during the coronavirus crisis, more and more people confined to their homes are seeking greater social contact, and the safest and closest way to achieve this is through Facebook Live and other messaging networks that allow them to See and talk to your loved ones.

Zuckerberg wants to take advantage of this momentum and now powers Facebook Live, adding new tools and options, both for its regular users and for professional broadcasters.

According to the social network's statements , Facebook Live is enh Email Data anced with the following options:

“ Firstly, for regular Facebook users, we have added automatic captions , plus we will also offer a new option for people to listen to the audio of live broadcasts without watching the video , allowing those with lower data capacity can tune in.”


The use of Facebook messaging apps skyrockets... but it will not compensate for its loss of advertising business


Facebook Live presents new options for its viewers
Since  , Facebook has offered its users live audio streams, however, the new option focuses on a slightly different angle: the stream itself will continue to be audio and video, but each viewer will have the option to choose to only listen to the audio. , if you wish.

This option, in addition to saving mobile data, will also be very useful for users who want to find out the latest news while traveling by car, avoiding the distraction of the video on the screen.

In addition, Facebook will also allow people who do not have Facebook or who are currently logged out of their accounts to follow live broadcasts from their main social network, maximizing the reach of Facebook Live.

In addition, Facebook Live is enhanced by integrating new options to raise funds, as well as carry out charity broadcasts. Live broadcasters will now be able to generate toll-free phone numbers within their broadcast, so that viewers can call and contribute, in addition to Facebook also expanding its star donation process, with which musicians and cultural institutions will be able to raise funds through their live broadcasts.

Facebook to launch paid subscriptions and monetization tools for content creators


Without a doubt, live broadcasts are one of the main ways to raise awareness about charitable causes, and Facebook wants to facilitate the use of its live streaming tool , however, it has also integrated improvements for its content creators.



[Tweet “FacebookLive has increased its usage by 50% since January”]

Facebook Live is enhanced for content creators with new editing tools
Facebook has launched a new tool called “Live Producer”, an updated and more intuitive control panel with which content creators can manage their live streaming.
This new panel includes new tools, for example, a new set of comment moderation settings to facilitate better discussion within each broadcast.



It is also testing a new graphics overlay option in “Facebook Live Producer,” which aims to make it easier for creators to add visual overlays to their live streams, improving streaming quality.

“With charts, editors can highlight and add viewer comments directly to the top of their video stream or send polls to their audience and show the results in real time. It also includes a variety of overlays that editors can create before going live or on the fly, such as names and full-screen presentations.”

With these new tools, Facebook Live will allow you to create much more personalized content, while content creators will more easily build their presence on Facebook.

These new tools are not yet available to all users, but according to Facebook their reach will be extended “during this year.