The following criteria are generally used for

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your company's products and services.  classification chapter Demographic variables...age, gender, occupation, family structure, educational background, income, etc. Geographical variables...country, city, population, climate, lifestyle, etc. Social psychological variables...lifestyle, hobbies and preferences, values, etc. Behavioral variables...number of purchases, process leading to purchase, attitude and reaction to the product, etc. chapter 2. Targeting determine the target market


From the classified groups, determine the target that seems to be the most compatible. 3. Positioning clarify your company's position Compare your company's position and advantages with respect to the determined target with those of other companies in the India WhatsApp Number Data same industry to get an accurate position. STP analysis Structure diagram of environmental analysis, strategy planning, and policy planning value chain analysis Value chain analysis is a method of analyzing where added value that gives a company an advantage over competitors is created in the process of delivering products and services to customers .






This allows you to understand the costs of each process and identify points of differentiation from competitors . When analyzing, we divide corporate activities into ``main activities'' and ``support activities.'' chapter <Main activities> Activities directly related to the process by which products and services reach customers , such as purchasing logistics, manufacturing, shipping logistics, sales, marketing, and service . <Support activities> Activities that support the main activities , such as procurement, development, human resources management, finance,