|
|
In a Zendesk survey, 87% of consumers said that uniformity and consistency of brand image and style across all online and brick-and-mortar platforms strongly influences purchasing decisions and enhances brand loyalty. This means customers expect your tone of voice to be the same across email, your website, customer service, and every other touchpoint in your business. If you change your brand then you need to change your logo and design everywhere whether online or offline. So make sure you create consistent branding so that your customers will enjoy your presence on any social platform. The importance of the brand A unique brand can have a significant impact on your bottom line by giving you a competitive advantage over your competitors and helping you acquire and retain customers at a much lower cost.
In e-commerce, for example, new companies appear every day. This means that there Phone Number Data are new competitors, so how will you survive and stand out in the face of their increase day after day? The purpose of a brand is to create a loyal community of consumers around a shared idea and values, and of course to encourage the use of your products or services. Now let's see exactly why branding is important, and how it can benefit your business: Make your company known and distinguished Make customers trust you It highlights the personality, values and culture of the brand Gains you a competitive advantage Creates an emotional bond between you and your customers It keeps your employees satisfied and helps you attract the best talent to work with you Brand components Your brand style guide should include the basic design elements used to market your business, products, and services. Make sure all elements are aligned with your brand identity and goals. Let's now break down with you the seven main brand components, which should be present in your brand style guide to standardize its use across all platforms: 1- Your brand, its message and values.
A brand message is a way to communicate with your target audience, it is the essence of your business and what it does, and therefore should be reflected in every piece of content you share. With the right message you can inspire and convince customers to choose you. 2- Your brand personality It is the way you embody your brand message that helps the personality connect with your audience on an emotional level and makes you different from competitors. 3- Logo design A logo is a symbol associated with your company, and expresses your brand identity. Brand statistics show that 75% of customers recognize a brand through its logo. 4- Tone of voice Imagine if your brand had a human voice and the ability to speak, what would it look like? What words and phrases does she use that are unique to her character? Defining your brand voice helps establish its desired image in the minds of your customers.
|
|
发表于 2024-2-20 13:39:30