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Helps you to calculate engagement rate and identify specific content that users are engaging with the most. This way, you can create more content that your audience wants. Pin clicks and click rate Pin clicks are the total number of clicks on your Pin or ad so it opens. You Pin click rate is calculated as the total number of clicks on your Pin or ad to content on and off Pinterest divided by the total number of impressions. Why they matter: Pin clicks — and more importantly, your pin click rate — is a great way for measuring audience engagement and interest in your content. The more Pin clicks and higher engagement rates your content garners, the higher your chances of driving traffic to your website.
Saves Formerly known as “repins,” saves track the number of times Brazil WhatsApp Number Data Pinterest users add your content to a board. Users can save your Pins and other content to their own boards that are usually created based on themes or topics. Why it matters: A save means the user will almost certainly revisit your content in the future, meaning you have a higher chance of driving traffic over time. Plus, your content gets additional exposure on boards and feeds that previously may not have been accessible. Outbound clicks and outbound click rate Formerly known as link clicks, outbound clicks are the number of times users perform actions that lead them to a destination outside of Pinterest.
The outbound click rate is a percentage calculated by the number of clicks to the destination URL associated with your Pin divided by the number of the Pin’s impressions. Why they matter: Like Pin click rate, your outbound click rate gives you insight into how successful your Pins are at encouraging users to interact with your content to the point that they’re taken to a destination outside of Pinterest. Top Pins and Boards This last one is self-explanatory — your top Pins and Boards refer to your top-performing Pins and Boards within the last 30 days. You can filter these based on:
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发表于 2024-2-20 13:44:47