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Resources to help you pull off a Super Bowl-level ad campaign, but that doesn’t mean you can’t apply their winning strategies to your own marketing or social media campaigns. Here are the 5 that we learned from this year’s ads. 1. Keep it simple but execute it perfectly Your campaign idea doesn’t need to be complicated, but it does need to be well-executed. The best ads of Super Bowl including Tide’s ‘It’s a Tide Ad’, and Amazon’s ‘Alexa Lost Her Voice’, were simple concepts, but the ideas, casting, timing, and filming were absolutely flawless. : This means that you need to go through every part of your campaign pre-launch to ensure that every element flows smoothly.
From editing your video, testing your app, coordinating Phone Number List your promotion plan, collaborating with influencers, to proofreading outgoing tweets – everything needs to work perfectly. 2. Humor only works well when done well Humor works amazingly well to get people to recall ads. We can all remember a time when we chose one product over another because you were suddenly reminded of their hilarious ad. Amazon, Bud Light and M&Ms were just one of the many brands that went down the funny route in their ads in this year’s Super Bowl. “Now more than ever, I think people want—no, make that need—to laugh a little…Heck, even the NFL itself needs a break from all of the politics.
Bowl is that you have a captive audience who are there to have a good time.” Keep in mind is that funny campaigns aren’t always easy to do well. Wendy’s unfortunately missed the mark on this with their Super Bowl ad mocking McDonalds’ frozen beef patties. There was a bad Titanic joke somewhere in there. It was overall a failed attempt to highlight the freshness of their own burgers. While it’s entertaining when we see brands diss each other publicly, this just wasn’t as witty on TV as it is on Twitter. : Our suggestion? Get a good number of people to review.
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发表于 2024-2-22 14:44:48