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Keep your landing page focused: The information on your landing page should match the information in your ad text.  an ad about cookware and then a broad landing page for kitchen supplies. Keep your landing pages focused on what you’re advertising. Make landing pages informative but concise: When trying to sell someone on your product or service, it’s tempting to word-dump all the juicy details about what you offer. But sharing too much can overwhelm your audience, so keep it concise and focus on vital details. Use visuals:

Adding images and videos can help enhance your ads by showing your  Belgium Phone Number Data product in action and making your landing pages more engaging. Creating a focused and optimized landing page will help boost your conversions through PPC. PPC trend #5: Evolving search landscape and use of AI When talking about PPC trends for 2024, we must discuss artificial intelligence. AI is taking the digital world by storm and making its way into different facets of marketing. That means you need to keep tabs on the evolution of AI and see how it changes when searching online.



Recently, Google has been experimenting with its new feature, Search Generative Experience (SGE). This search experience uses AI to generate answers for searchers. It aims to help searchers find the information they need fast. Search Generative Experience results on Google Since Google is already experimenting with AI, it’s only a matter of time before it becomes part of the search experience. That means you’ll need to be ready to adapt your ad strategy for the evolution of AI in search. Expert insights from Kayla Johansen Internet Marketing Specialist “With the rise of AI-powered search, the ways users are searching and the way search results look faces substantial, potential shifts. A great example is Google’s experiment with SGE. These changes could impact the way ads are shown and the type of searches ads show up for, so you’ll want to watch and have a plan to adapt.” What you’ll need to do remains to be seen, but be prepared that you might need to adapt your ad strategy for the changing search landscape. PPC trend #6: Transparent and complete CTV attribution Next up on this list of PPC marketing trends focuses on CTV attribution.