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In addition to checking which keywords your site is positioned for with tools like SEOZoom, and if there are better ones to focus on, you will need to pay attention to possible cannibalizations , which occur when several pages on your site compete for the same keyword.If you don't give the right indications and don't solve the problem, in the presence of cannibalization Google could arbitrarily decide which page to show in the search results (and it doesn't necessarily choose the most strategic one for you...).SafetyIf your site is not configured with HTTPS , it is not secure. And if it is not safe it will not be looked upon favorably by Google, as well as by users.You can check by simply looking in your site's address bar. If it is indicated that you use the HTTP protocol, you will need to implement an SSL certificate .http https protocol and ssl certificateAlso, to understand the situation of your site, you can go to SemRush's Site Audit HTTPS report .
Here you will find the score that has been assigned to your website WhatsApp Number List and a number of potential problems that make it not “trustworthy”.IndexingHow are the pages on your site laid out?In your 2023 SEO Audit you will have to check the indexing of your site by verifying, in addition to what has been said in the previous points, also the presence or absence of:Robots.txt – The robots.txt file plays a crucial role in guiding search engine crawlers through the site. Check the contents of the file carefully to ensure that you are not preventing the crawling of important pages or crucial sections of the site. Some tools like “ Robots.txt Tester ” from Google Search Console can help you with this task.302 redirects : When you make temporary redirects (302), search engines may misinterpret the new page as duplicate or not index it at all. So make sure you spot all redirects by scanning the site with Screaming Frog and use 301 (permanent) redirects for pages that have moved permanently.404 Pages : Pages with a 404 error can harm user experience and site indexing, but they can also help us tell Google to no longer index a particular page so that users don't continue to visit it.
Here too, perform a thorough scan of the site with Screaming Frog to identify pages that return 404 errors and correct them or redirect them to relevant and working pages.Non-indexed pages : by typing “ Site:yourdomain.com ” into Google you will be able to view all the actually indexed pages of your site. If you notice crucial pages missing from the list, you may need to check your robots.txt file, noindex meta tags , or other configurations that are preventing indexing. Google Search Console offers valuable information about page indexing and can help identify any problems.Errors That Affect User ExperienceBacklink profile situationRelevant backlinks from high-quality sites are still an important ranking factor in 2023. With Ahrefs you can discover the links your site or any other domain receives, track new ones, explore your competitors' links, and get word insights key and the best performing anchor texts.
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发表于 2024-3-4 13:12:15