Analytics will stop recording new visits starting

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To better understand all the steps, Google brings on this page the guidelines on how to switch to Google Analytics 4 . Here you can also see the guidelines for migrating to GA4 for developers. 5 tips for a smooth migration Don't wait until the last minute. The ideal is to migrate from Universal Analytics to Google Analytics 4 as soon as possible, only in this way you will go through the process with peace of mind, adapt the equipment to the new experience and create the necessary historical data. Here are some tips and precautions for this process: While this possibility exists, keep both versions active (UA and GA4) simultaneously. That way, you can get familiar with Google Analytics 4 and try it out, while still using classic Universal Analytics data and reports.

Universal Analytics will stop recording new visits starting July 1, 2023. After that, you Telegram Number Data will only be able to see your property data in UA for another 6 months. Then, export your historical data from Universal Analytics so you have a backup and don't lose your history. Here we show you how to export the reports . The integrations you currently have in Universal Analytics with Google Ads and other Google tools (like Data Studio) will be lost in the migration. After setting up GA4, re-link these tools with Google Analytics. This way you ensure the correct flow of data. GA4 does not support AMP pages (Accelerated Mobile Pages). They are already obsolete, because there are other more efficient solutions to speed up mobile pages.



Therefore, if your company uses this feature, it is interesting to start using other types of optimization, such as responsive pages. Consider the possibility of training the work team; GA4 will require a learning curve for professionals to realize their full potential. Therefore, investing in employee training tends to generate good performance. Anyway, these are what's new in Google Analytics 4. For those who work with digital marketing, e-commerce and data analysis - or, simply, for those who have a website or an application - these changes will impact their daily life. . After all, the GA4 brings numerous improvements, but requires an adaptation effort. Now that you have all this information at hand, how about learning about data collection ? This content is essential for your Marketing actions.