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Alternatively, you can utilize a Google Ads conversion tracking tag that triggers when users click on the site elements, such as phone numbers, buttons, or links. It’s important to note that Google Ads only registers these interactions as clicks, not the actual call or action, essentially measuring the number of individuals who engage with the phone number, button, or link. Google Ads also allows you to track calls that were made by people who click on your ad and then proceed to make a call.
Google Ads places a forward number that gets displayed on your website, and anyone who calls it is registered as a conversion. Use these steps to track call conversions in Google Ads: Go to Tools → Conversions in Google Ads. Click the plus (+) button to create Iceland Phone Number a call conversion. Choose “Track Phone calls.” Select “Calls to a phone number on your website” and click Continue. Enter the Conversion name (e.g., “Lead”). Choose “Don’t use a value” for tracking call value. Select “Every” for counting conversions per interaction. Configure optional settings, such as Call Length and Conversion window. Optionally, enable “Include in ‘Conversions” and set the Attribution model.
Go to Tag setup and choose “Use Google Tag Manager.” Obtain the Conversion ID and Conversion label. Enable the Conversion Linker Tag in Google Tag Manager. Create a new Tag in Google Tag Manager. Name the Tag (e.g., “GAds – Call Extension – All Pages”). Configure the Tag type as “Google Ads Calls from Website Conversion.” Enter the Displayed Phone Number to Replace. Paste the Conversion ID and Conversion Label. Set up the trigger (e.g., “All Pages”). Save the configuration. google ads call conversion - set up tracking Note: Be precise with details like the phone number and the Conversion ID/Label (found in your conversion action), and adjust settings based on your website’s specifics. For instructions to import call conversions to an external system, check out this Google Help Center Article. Get started driving call conversions from Google Ads To sum up, by following the strategies and tactics I detailed, you’re not just driving clicks.
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发表于 2024-3-5 12:04:11