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Manager must have: from knowing how to deal with clients to having great organiz

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发表于 2024-3-7 15:31:36 | 显示全部楼层 |阅读模式
skills, to having knowledge of marketing and sales. However, the truth is that there is a skill that is not normally taken into account in the training of a spa manager and this is, nothing more and nothing less, than knowing how to write content for a website. Why is it important to know how to write for a website or blog? I often deal with people who want to increase the presence of their spa on the internet and improve sales through the online channel, either because they have a website and it is not selling the quantities they expected, because they want to renew the one they already have or because they want to create a completely new one.

The fact is that once this website is published, they encounter the first big problem: the website does not receive visits . That's where the disappointments and frustrations of not achieving the planned goals begin. The solution? Easy. Create content Binance App Users Data There is no other way to publicize a website that, in the first phase, does not involve writing articles, recording videos, publishing photographs, etc. The more content you have, the more chances you will have of reaching your potential client. I always explain this issue with a metaphor, perhaps a little simple, but it serves perfectly to understand how the Internet works. Let's imagine that our website is like our house and that our address is, for example,  And so on, so that when the user performs a search on Google, your spa is present there to satisfy the needs of those clients. What should the contents be like for a spa website? Now, it is not enough to create any content, it has to be: Original. Attractive. Largo. Adapted to the user and search engines.



Google, the main Internet search engine, hates copied content. So my first recommendation is that you never use third-party content since, otherwise, it will be very difficult for them to find you. Of course, the content must be attractive, that is, it cannot be boring or boring. It has to motivate readers to read and take an action on the website, whether it is making a purchase, signing up, making an appointment or whatever we deem appropriate. Thirdly, all content must be of a minimum length so that both Google and readers consider it adequate. It's not a matter of writing for the sake of writing, but whenever we can we try to write at least 300 words (approximately half a page), although I would recommend between 500 and 1500 to increase the chances of being found.


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