On the one hand, your client understands the value of inbound marketing

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Nurture – You can nurture the current conversion audiences with further promotions or move them down the sales funnel. You can create extremely tailored messaging for these individuals that could increase the probability of another action in the future.2. Exclusionary – Just like any other custom audiences, you can exclude these conversion events from your ad sets. A great example of this would be to exclude people who have already converted from seeing your ad again (and thus wasting your spend):Facebook conversion tracking exclude content download audienceIn this example.



I’m targeting a remarketing audience and the goal of the campaign is to drive content Greece WhatsApp Number Data downloads. I’ve excluded “Downloaded Content” so that when users convert, they’re removed from the audience.Using the Conversion Tracking Right ToolsKeep in mind that Facebook and Google Ads are essentially marketing tool boxes. Inside each are the individual tools necessary to create and build a strong business, brand, and customer base. If you know how to use these tools, the entire process becomes a lot easier.Setting up proper tracking is an essential tool to ensure that you’re being smart about who you’re reaching with your ads.






The easiest way to waste money in Facebook is to advertise to those who aren’t going to convert.Brett McHaleMEET THE AUTHORBrett McHaleBrett McHale is the founder of Empiric Marketing, a digital marketing agency dedicated to scaling startups through paid search and social.See other posts by Brett McHale“Eh, I don’t like the sound of that.”If you’re a content marketer, this phrase is all too familiar whenever you’ve pitched an idea that pushes the envelope.