Web Advertising Platforms, alternatives to Google Adwords, for the Italian marke

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If your clientele uses social media, Facebook advertising can be a great starting point for your PPC campaign. It is necessary to create a Facebook page for companies, follow the guided steps and create personalized ads to target a highly specific audience. There are different types of adverts depending on the objectives set. The method is simple and linear, ideal for small businesses but also for large ones. The advantage is the possibility of targeting the public in a very detailed way and conveying your messages through forms of native advertising (in the same form as the content on the page and therefore easier to capture attention). Plus, who doesn't have a Facebook account?

The audience is certainly very high!Advertising-on-Facebook Business Owner Phone Numbers List ClicksorClicksor is a competitive system for advertisers looking for new methods to reach specific markets, also available for the Italian market.It requires a £20 deposit and offers millions of impressions each month for a starting rate of 5p, ensuring high levels of conversion thanks to a sophisticated combined targeting system. The platform is able to evaluate which sites are rich in relevant content and then combine them with the keywords of the ads in order to publish them on themed sites. It also includes remarketing and contextual targeting settings based on the user's geographic location, the desired days to publish, the devices and operating systems on which to appear or the user's language.




Neting-advertising-on-the-web-Advertising-on-ClicksorYahoo! Bing NetworkIf you want to try an alternative that remains among the services offered by the internet giants, you can try Yahoo! Bing Network. Together with sponsored ads on Yahoo and Bing, the system guarantees display on other partner sites for a total of approximately 30% of online searches in the United States. The prices per click tend to be lower than those of Adwords but, although the traffic is lower, the quality of the clicks is better. This network offers free trials and allows small businesses to expand their audience to include people who don't search on Google. Also in Italy.