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The slug is the part of a pages URL that appears after the domain. Among its features It must include the keyword. It has to be as short as possible. To do this, try to delete any words that are not providing meaning. For example, articles and prepositions. Do not add ñ, accents or special characters. The words in the slug must be separated by hyphens. . Use rich snippets Rich snippets , known in Spanish as rich snippets, show more information to the user . This helps SEO, improve CTR and increase web traffic.
The reason is that by offering more data to Internet users from the SERP itself, they make them Henan Mobile Phone Number List spend more time, increasing the chances that they click on the link to find out even more. Consequently, this can also increase leads and sales. However, depending on the content displayed in the rich snippets , in some cases they can be detrimental to the CTR. it may happen that the content shown in them is already sufficient for the user and they do not need to enter the page with that link to learn more. Even so, there are more occasions in which they provide benefits. .
Use emoticons Another recommended way to optimize CTR is to use emoticons in the snippet of your content. There is no infallible formula for its use and it will depend on some factors. For example, the type of content on your website or the degree of formality that you want to convey. Therefore, the inclusion of emoticons should not be done lightly . Furthermore, it is not possible to do this in all the elements that make up the snippet . This is the case of the slug, in which it is not allowed. Where they could be added is in the meta description or in the title tag.
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