Youll notice that each logic statement is capitalized and bolded as

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Get a clear understanding of your industrys average costs per lead costs per click clickthrough rates and conversion rates with our new search ad benchmarks report How to set up conversion value rules in Google Ads Now that we have the basics out of the way lets walk through some examples to see how conversion value rules work. conversion value rules  screenshot of conversion value menu in Google Ads platform To find the conversion value rules manager within the Google Ads platform head to the value rules portion of the menu under goals then click create conversion value rule to get started. Conversion value rules based on audience .


First lets create a conversion value rule based on a Google Ads audience segment. conversion value rules  screenshot of primary conditions for conversion values in Google Ads Like nearly all other uses of audiences in the Email Data Google Ads interface you can choose to search for a specific audience or you can browse from the list of categories provided. As you can see conversion value rules can be created for audiences based on detailed demographics affinity audiences inmarket and life events as well as your owned data segments meaning remarketing and customer uploads. conversion value rules preview in Google Ads Youre able to choose as many audience segments as you like and each time one is added the list of users will change in the upper right portion of the screen.



A  OR meaning the user can be in any one of those audience segments and be eligible for this value adjustment. You cant set up rules with AND statements requiring them to be in all groups. For that you would need to create more complex segments in the audience manager in Google Ads. conversion value rules  selecting a device or location as a secondary rule Once youve selected all applicable audience segments you can then choose the secondary condition which must leverage either the device or geography conditions. You wont be able to combine Audience segments as mentioned above. Conversion value rules based on device I have it shown here as the secondary condition to continue the example above but even if you use device as the primary condition the options will be the same.