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episodes are relatively leading podcasts in the industry and content production usually requires endure the troubles of large initial investment and slow return of funds Podcasters who launched paid single episodes in the early days did not dare to set the price high Its too high which shows their caution Such a commercialization path is far beyond the reach of midlevel podcasts and it is not a longterm solution for top podcasts Once consumers start paying they will inevitably have higher expectations for content If a single episode is paid Failure to meet expectations will bring about a storm of public opinion On the other side under the leadership of various marketers such as Ai Yong the founder of the CPA Chinese Podcast Award and Lao Yuan of the Podcast Commune

those who strongly support the commercialization of podcasts have BM Leads taken bolder steps from the initial oral advertising Nowadays we are customizing special episodes making more attempts to bring goods and so on Nowadays many brand founders and investment tycoons have begun to go overseas to participate in the production of podcasts Not only do they not shy away from spreading their own brand concepts but they also actively talk about the topic of podcast commercialization For example Liu Shichao the founder of the domestic skin care brand Ximuyuan will take

the initiative to meet with his favorite anchors reward them and become the big brother but he is not forced to reveal his brand It is precisely this kind of behavior that creates Ximuyuan has won the favor of a large number of anchors and consumers  that are familiar to young people such as Juduo Duocaoyu and Neiwai

are keen to be guests on various podcast programs talk about their hobbies and brand concepts and recommend good products they have used Fan Weifeng the founder of Gaozhang Capital launched his own podcast Lao Fan Talks about.