What’s the difference between you and really successful bloggers? You know, the kinds with thousands of daily visitors, and more speaking invitations than they could possibly attend? It’s probably a lot less than you think. Hard work and tireless content promotion efforts are necessary to success, but you don’t need to burn yourself out on the way to the top. We’ve compiled 11 of today’s best bloggers’ tips for working smarter, not harder: 1.
Focus on What Matters – Tweet: @Avinash Are you overly obsessed with Clean Email vanity metrics, or tracking the wrong things entirely? Page views aren’t the best measure of how successful you’ve been at content writing if no one’s buying. Google’s Avinash Kaushik recommends looking toward “dwell time,” or time on site as a measure of your general quality and how well you’re engaging people. The higher this number rises, the more you’re able to engage and fascinate the right people.
Are you answering your customers’ questions? Great. However, are you really delving in deep and providing exhaustive guides to topics? Cyrus Shepherd recommends his readers look toward Amazon product pages as an example of answering everything someone could want to know about a topic. 3. Think Ecosystem – Tweet: @AnnHandley Content marketing is a marathon, not a sprint. That’s why MarketingProf’s Ann Handley encourages her fellow experts to shift away from the campaign mindset that was so popular back in the age of classic advertising.
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