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Addressed by Shopify. What's wrong with his URLs? When you create a page, category or product, Shopify will make it simple for you to arrange these pages in the correct taxonomies. Respectively, the “pages”, “product” and “collection” taxonomies. The SEO problem with Shopify lies in the URLs: these taxonomies are displayed, always in English, in the URLs. This is an option that you will not be able to change, and this can constitute a natural referencing penalty compared to competitors like WordPress. By default, even on a very well-optimized Shopify site like .
The Candy Factory, the URL will display spurious Last Review taxonomy names. Looking forward to an update from Shopify on this point! However, the rest of the URL can be changed: you can therefore optimize your URLs on Shopify and thus gain positions on the SERPs. To change the URL of a product page, go to your Shopify dashboard and click on “All Products”. There, select the product to modify. By default, the product URL will only contain the product title. To modify the URL, go to the bottom of the page and click on “Modify the natural referencing of the website”.
The process remains the same, regardless of the type of page: content page or product page. As always, focus on a few keywords that can bring you organic traffic. That said, be careful of overoptimization of natural referencing in URLs! Be careful with the “collection” function, which is dangerous for your SEO! Shopify is a CMS that is very e-commerce focused and as such, several features make it possible to encourage purchases. Among these e-commerce features, you can display a personalized selection of products on your home page: featured products. Shopify uses “canonical” tags here.
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发表于 2024-3-16 18:13:24