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Did you know that over 70% of consumers are more likely to buy a product after trying it? Product sampling is undoubtedly one of the most profitable mechanisms in marketing. We present everything you need to know about it. What is product sampling? Product sampling and tasting Sampling – when is it useful? Why is it worth it? How to plan sampling activities? What is product sampling? Today, classic advertising is not enough. Modern marketers must use various ways to reach their potential customers. One of them is product sampling. Sampling is the distribution of free samples of a product to consumers. This is a mechanism that allows you to test specific goods before purchasing them. Sampling is described as one of the TTL (through the line) marketing tools.
TTL combines ATL (above the line) marketing, i.e. broad activities aimed at mass customers, and BTL (below the line) marketing, which is based on targeting and directing the message to a specific customer. Sampling is also included in the so-called field marketing, i.e. direct presentation of products or brands to the customer at a given point of sale. The Australia Phone Number List uses the reverse "BUY and GET" model. Free sample distribution is an opportunity to directly reach potential customers, establish closer relationships with them and build brand awareness in the marketing environment . Product sampling and tasting Product sampling is often confused with the concept of tasting .
However, the difference is clear. Sampling is a campaign of free testing of various products - from food products, through cosmetics, to cars (test drive). However, tasting is only about food. This is an action in a public place, e.g. in a supermarket. Free products are distributed by the hostesses in the form of small portions/snacks. The tasting event usually takes place when there is the greatest likelihood of purchasing the offered products. Sampling – when is it useful? Sampling campaigns come in various forms. One of the most popular methods is handing out samples by properly trained staff (usually hostesses) at sales points or other places where a promotional campaign is carried out.
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发表于 2024-4-22 22:32:25