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The Smart Bidding Strategy will handle most seasonal events without any changes. In some cases, however, the result can be even better when we make a goal adjustment that allows you to better take advantage of the increase in traffic. Smart Bidding can also help you stay competitive by using real-time bidding. Smart Bidding has it that the more data it gets, the better it works. If you only expect traffic to increase on your site, you don't really ne to take any action. However, if you think your conversion rate will change drastically or it's a new campaign, you can follow the advice below.
Scenario Longer trend (more than days) Example holiday season Recommend practices You don't ne to make any immiate changes to the goals your bid strategies are bas on You can make small adjustments to your target ROAS CPA depending on your marketing Japan WhatsApp Number List objective for that period The change in the conversion rate is gradual. The algorithms learn and remember what changes occurr on particular days of the week in the past and take them into account. Scenario Short Growth (less than days) Example Black Friday Recommend practices In most cases, you don't ne to take any action as Smart Bidding can handle periodic traffic spikes.
If you expect a significant increase in conversion rate, such as more than %, and your conversion reporting delay is more than day, you may want to consider the following suggestions for Search and Display campaigns* Seasonal Adjustments Apply an adjustment to your prict conversion rate and Smart Bidding will use it to try to meet your pre-set campaign goal. Changing the Performance Goal of Your Campaigns If you expect your conversion rate to increase from % to %, you can double your target CPA or halve your target ROAS . fewer than conversions in the last days, and such fluctuations are normal, we do not recommend the use of seasonal adjustments.
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发表于 2023-3-29 12:35:17