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Stay up to date on this and other subjects related to digital marketing by subscribing to our Newsletter .What is Facebook EdgeRank and why is it important If you still don't know what EdgeRank is, your Facebook and you don't even realize it. EdgeRank is an algorithm that determines the reach that publications on a Fan Page will have based on the history of content published on the page. EdgeRank is a criterion for evaluating everything posted on the page and its impact on the audience. It is based on it, for example, that Facebook determines what should or should not be displayed in the News Feed of page fans. Through EdgeRank, each post that is published receives a score that will determine what its degree of exposure will be. If the score is low.
Not many people will see it. Conversely, if the score is high, the post is more distributed and, consequently, more prominent will be given to it. EdgeRank works like a thermometer for posts on Facebook. This concept is so important that in our Facebook Marketing Course Hong kong phone number list we dedicate an entire module to its discussion. The fact that you post a status update on the timeline does not mean that it will necessarily be distributed to each of your fans, in the case of pages, or friends in the case of profiles. It is EdgeRank that determines which messages are shown, and to whom they are shown in the Newsfeed. Facebook Ads Course Because of this, EdgeRank is considered the most important indicator of any activity within Facebook. Barely comparing, we can say that EdgeRank is Facebook's version of the Domain Authority concept.
Which we work with at Google. Now that you know what EdgeRank is , it's very likely that you're curious to know what yours is, to evaluate the performance of your page, correct? Well, unfortunately Facebook doesn't tell you, but there are some services like Social Bakers that can give you that information. How Facebook EdgeRank is calculated In the image below we have the EdgeRank calculation formula . While it may seem complicated at first, the formula isn't that difficult to understand as it doesn't involve that much math. The calculation of EdgeRank basically takes into account three factors. How Facebook EdgeRank is calculated The important thing is to assimilate the concept of each.
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发表于 2023-3-29 18:46:45