Get information about customers The first part of CRM marketing implementation is getting information about customers . When managing customers let s first collect information about attributes. Attributes are the basic information of a person such as name address phone number email address date of birth family structure place of work educational and work history residence annual income etc. By collecting these data it is possible to analyze what kind of people make purchases with high frequency. Attribute related data can be collected from websites such as member registration pages inquiry pages and material download pages as well as point cards and POS.
Furthermore if you can collect data on when where who what how much how much and how customers purchased it will lead to deeper analysis. Consolidation of tools is also important. If different management tools are used by different departments coordination will not be pos sweden phone number list sible and there may be slight discrepancies in the information obtained by each department. It is desirable to use common tools to save the trouble of correcting and re managing these and to deepen cooperation between departments. of CRM marketing implementation is management of acquired information . The vast amount of data collected through the accumulation of information is meaningless unless it is used effectively. In this sense information management is extremely important. There are various methods of classifying data but it can be broadly divided into quantitative data and qualitative data. Quantitative data refers to the attributes mentioned in the previous section such as name age and date of birth.
Qualitative data is information that is difficult to quantify such as opinions and complaints from customers. In addition demographic attributes divided by age educational background annual income etc. psychological attributes divided by values and hobbies etc. geographical attributes selected by residence and environment usage scene and usage frequency You can also sort by behavioral attributes etc.
发表于 2023-3-30 11:15:00
