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Infographics are an attractive, modern and effective form of data presentation. It is used to present content in the most legible way - both the more extensive and short ones. Its primary goal is to facilitate the reception of the message. Every day, Internet users come into contact with a huge amount of data, from which it is often difficult to extract the most valuable information. Infographics are an easy-to-understand, intuitive means of reaching them. A well-designed one attracts with its graphic form alone, and in combination with an interesting topic it can achieve a viral effect. The success of infographics is attributed to the greater assimilation of the image by the human brain than the content. And of course, more attractive. According to the research presented in Human Anatomy & Physiology 7th Edition, if the published content is supplemented with images, maps, charts, its comprehension increases by over 300%! An interesting variety of infographics are also interactive ones.

Viral nature of infographics Infographics can spread virally on the Internet, working on the brand's popularity every day. For this to happen, however, they must evoke emotions in their recipients, raise topics important for society or the target group, be useful and have a good idea and execution.  increases brand awareness. Infographics are also phone number database helpful in gaining high-quality incoming links, affecting the position of the page in the search engine. However, just creating an infographic is not enough. It is important that it responds to the needs of your users, while achieving the goals set in the content marketing strategy .  on the Internet. How to create an infographic You can outsource the creation of infographics to external companies, plan the content for the graphics yourself, but commission the development of the project to a graphic designer, or make an infographic using tools available on the Internet. A separate article will be devoted to the tools useful in the development of graphic content on the website.



Among the features that a good infographic should have, the following stand out: a refined graphic form with not too much text - the style, colors and original idea corresponding to a given issue are half of the success; however, it is also important that graphics do not obscure large amounts of text; graphics and text are to complement each other; arousing emotions - this feature is also associated with the aforementioned graphic form; for an infographic to fulfill its task, it must arouse interest; understandability - it should convey information in a simple way; it is also important that it can function as a separate material separate from the text an article; hierarchization of information - it is to facilitate concentration on the most important elements; reliable data – infographics based on reliable information can be used as content to which you will return. Examples of infographics Companies present various data using infographics. Infographics can present processes, statistical data, events arranged on a timeline, geographic data, discuss current topics or explain seemingly obvious phenomena.