Especially if your competitors are all out there looking fresh and up-to-date. At the same time, this obsession with visual branding can come with a heavy price tag. Whether you hire an agency to rebrand for you or work with a team internally like we did at —the process can take many, many months. It’s never as simple as making “just a few quick updates to the company logo.” You almost always need to scope out a big chunk of your marketing team’s time, budget, and brainpower.
According to Andy Crestodina over at Orbit Media, a “fancy site from a run y BTC Number Data ou up a bill of more than $ChatGPT00,000. A graph that shows how a new website or redesign can cost a lot money. A graph created by Orbit Media shows how costly a new website or rebrand can be. Here at , we spent over half a year doing research, running impression tests, creating mockups, and iterating on our new brand before we launched.
And while we have gotten (mostly) great feedback on the finished results—it can still be really tricky to connect the design’s impact of a new visual brand to actual ROI. Sure, there are lots of ways to calculate how well your website is converting. But can you attribute that to the branding itself? It’s not so simple to draw a straight line between your looks and your bottom line. But Your Brand Does Matter—Maybe Now More Than Ever Even if you can’t easily attribute direct revenue to your visual branding, at least you can take comfort in the fact that almost every marketer agrees it’s still pretty dang important.
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发表于 2024-5-14 18:34:21